(image source: wal-mart) This holiday season, Wal-Mart Stores, Inc. (NYSE:WMT) will increase discounts. Its roll-back policy will be in full effect for shoppers. The company plans to increase express stores and neighborhood markets. All of this is an attempt to push back against a slowdown in consumer confidents and weak same store sales last quarter. Other major retailers will also be offering major discounts. The consumer is the ultimate winner.