(Image source: wholefoodsmarket.com) The investment boutique Oppenheimer initiated an outperform rating on Whole Foods Market, Inc. (NASDAQ:WFM) with a price target of $63 a share. Oppenheimer believes that the organic retailer has consistently stood above the competition for more than a decade. Moreover, according to Oppenheimer, Whole Foods has mastered their customers. Whole Foods does a great job of shifting products to changing consumer demands. The new fad of eating natural and organic foods bolds well for Whole Foods future!