(Image source: shoppingcoats.com) Moncler SpA (MONC), the luxury Italian winter apparel retailer, began trading today at the Milan Stock Exchange. Shares began trading at 14.40 euros. The initial IPO was priced at 10.20 euros. Shares rose 41 percent with strong demand from investors. Moncler shares reached a high of 14.80 euros, far exceeding the initial public offering price. The company now has a market capitalization of 3.6 billion euros. Investors are bullish on the revenue prospects of the luxury retailer.