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The New Global News Anchor at Yahoo

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According to several news reports, Yahoo! Inc. (NASDAQ:YHOO) will name Katie Couric as the company’s “Global News Anchor”. Couric will conduct interviews on with major figures of our time such as politicians, celebrities, Athletes, and a host of other people. Yahoo is seeking to produce original content, video in particular as an effort to drive traffic to the site and increase advertising revenue. The prominence of Couric would make it easier to land the big interviews and in the process drive up viewership. No confirmation from either camp has been issued yet.